🇦🇺 For aussie blokes in business doing 1-10 mil/year 🇦🇺
For aussie blokes in business
Built a solid business.
Still can't switch off.
If knowing what to do was enough, you'd have done it by now. 800+ male business owners trapped in the same old habits found out what kept them stuck. And it's not just another strategy.
Step One
Get a clear picture of where your business is leaking profit and time
Understand why working harder isn't fixing it (and what will)
Walk away with a concrete next step, whether that's with us or not
Submit your enquiry and watch the free video on the next page
$60,047
average increase in profit per month
$210,400
average increase in turnover per month
-29 HRS
average decrease in hours per week
*Our average client results across 800+ clients
“I can't remember the last time I had a proper holiday without the phone going off”
You built it by working your arse off, handling everything.
That wiring got you here, but now it's the cage keeping you trapped.
Your brain's hardwired to feel valuable only when you're in control.
So even when you hire people, you micromanage, double-check, fix shit behind them (even if they're good workers).
Most blokes can't help themself.
There are two major problems here:
You don't have the frameworks to step back.
And even if you did, your wiring would sabotage it because it's wired to be the guy that does EVERYTHING.
We give you the leadership frameworks AND rewire the subconscious, so you can finally step back without constantly checking your phone.
"I was 50/50 on having to close up shop"
Az implemented a framework for getting team buy-in to flip his business on its head
"I was all over the shop, no idea who I was"
Matthew was worried he’d lose everything: The business, himself & his relationship with his son.
“I’m working my ass off. We’re slammed. But there’s still no profit.”
Most blokes don’t track profit per hour, per job, per staff member, per resource. They chase busy instead of profit. Booked out with low-margin jobs that take up too many resources. Wasted hours from unaccountable staff.
Go from overworked, underpaid and stressed out to a business that runs itself, while keeping profits high...
At UPA, we help Aussie blokes build structure, lead strong teams, and drive profit without burning out - while rewiring the subconscious patterns holding them back, so they can become the man their family and business need.
Why Blokes Trust Us With Their Business (And Their Life)
We've coached 750+ male business owners from every corner of Australia. Working with guys running electrical, plumbing, building, construction, HVAC, agricultural, and service businesses. We know your world because we've been in it for over a decade.
"I was stuck wearing all the hats in my business"
Tommy is the healthiest he’s been in 10 years he also cut his working hours in half
IRevenue and profits have been higher than ever"
Kamil now has a masterplan to take his business forward
The 3 parts of how we help Aussie Business Owners
Phase 01:
Become The Man
Before you lead others, you’ve got to lead yourself. This phase is about clearing the fog and removing the bullshit wiring that keeps you stuck. We fix the quality of your decision-making by making you problem aware, so you stop reacting and start thinking like a King.
Phase 02:
Construct The Kingdom
This is where clarity kicks in. We help you set clear goals, lock in strategy, and uncover the levers that increase profit and free up your time. Most importantly, you learn how to stay in control without doing it all by yourself, by building trust and handing real responsibility to others.
Phase 03:
Equip The Business
This is where the business starts running without you. We help you build a team that’s equipped, empowered, and aligned. With the right tools, training, and systems in place, your people step up, so you can step back and finally claim your time freedom.
Book A Business Breakthrough Call
Get a clear picture of where your business is leaking profit and time
Understand why working harder isn't fixing it (and what will)
Walk away with a concrete next step, whether that's with us or not
No pitch. No pressure. If we're not the right fit, we'll tell you straight.
I'm down to working between 15 to 20 hours a week now
The leadership strategies have filtered right down through my whole place
I was self-destructing
Leon was able to identify his keystones increase his turnover by $45,000 each month
Some of our most recent results from real people...
I was lost, I thought I was going to spiral into darkness
Lucas’s wife says he now shows up, talks differently and the kids love it
I was always at work, my wife was looking for an out
Joel’s business now operates mostly without him with half the staff he had before upa
From losing money to a 200% increase in profit
Without this I would have been divorced, and hated by the kids
If I do 40 hours in a week now it's a big thing
Ben was able to almost double his profit margin in 3 months with us
I was working 7 days a week, I wasn’t present for my family
Josh had trouble with staff, and as a result was stuck working 24/7, nearly taking the relationship with his family away from him
I was doing 60-70 even 80 hours a week
Kieran completely changed his business and life. He’s lost 20 kgs, works only 30 hours a week, and his relationship with his family is much better
Book A Business Breakthrough Call
Get a clear picture of where your business is leaking profit and time
Understand why working harder isn't fixing it (and what will)
Walk away with a concrete next step, whether that's with us or not
No pitch. No pressure. If we're not the right fit, we'll tell you straight.
Go from low profit, 60+ hour weeks and with a brain that runs a million miles an hour 24/7...
...a well oiled machine that lets you switch off at home and even take holidays...
Before
Overwhelmed and stressed 24/7
reacting to everything, constantly putting out fires
Cash flow all over the place, big hours, low profit
Business feels complicated & hard to navigate
Can’t find good staff consistently or keep the good ones when you do
Staff care about their paycheck more than the business
Staff can’t do what you do
After
Calm and knows exactly what to do and when
Switches off at home with the family, sleeps through the night
Consistent and predictable cash flow & profit
The team takes responsibility, allowing you to step back
Finding and keeping the best staff
Team take ownership and accountability
Business runs better when you’re not around
From losing money to a 200% increase in profit
Without this I would have been divorced, and hated by the kids
If I do 40 hours in a week now it's a big thing
Ben was able to almost double his profit margin in 3 months with us
Other outcomes our clients get
Meet a community of like-minded blokes on the same mission
Family life growth
You didn’t build a business to disappear at home. We help you fix the real stress, get your energy back, and be fully present, steady, strong, and switched on for your family.
In-person events
Live events that break patterns, build standards, and create clarity fast strengthen bonds within the community. No fluff, just firepower. Step in one bloke, leave a better one. You might even be able to bring your team along and give them the boost they need.
Community
No more doing it solo. Inside UPA, you’re backed by driven business owners who get it. Same pressure. Same goals. A brotherhood that pushes you to rise and holds you to a higher standard. Iron sharpens iron.
Results
Most blokes stay stuck trying to lead alone. We give you the exact tools top operators use, so what once felt impossible becomes your new normal.
More free time
It’s not just about profit. It’s about getting your life back. We help blokes go from flat-out to having space, time to think, train, travel, and enjoy the business they built.
More client success stories
I am now making a tidy $10,623 a month in extra profit
Rodney found an increase in netprofit WITHOUT increasing his turnover
I was stuck wearing all the hats in my business
Tommy is the healthiest he’s been in 10 years he also cut his working hours in half
Revenue and profits have been higher than ever
Kamil now has a masterplan to take his business forward
I was 50/50 on having to close up shop
Az implemented a framework for getting team buy-in to flip his business on its head
I was all over the shop – No idea who I was
Matthew was worried he’d lose everything: The business, himself & his relationship with his son.
I was fearful of losing relationship with my partner and my business
Kyle went from losing money for 3 months of the year to profiting every month
I'm down to working between 15 to 20 hours a week now
The leadership strategies have filtered right down through my whole place
I was self-destructing
Leon was able to identify his keystones increase his turnover by $45,000 each month
I now know my kids are gonna have the best dad they could ever have
Paul was able to cut his hours from 80 to 28pw plus adding $100,000 in monthly profit.
"I felt lost, I knew where I wanted to go, but didn’t know how to get there"
Allen knew that just working ‘hard’, putting in 80 hours a week wasn’t the way to build the business if he wanted to keep his family
"I didn’t want to be on the planet, and I had no one to tell"
Charlie almost didn't join UPA because he was worried about money, then turned his 10k/month business into 100k/month
Calm, unshakeable, and a leader we all want to follow
Jesse has become a better father, role model, and communicator while driving growth in the business
80+ hour weeks, not present with the family and down to a team of 2
Has implemented frameworks and systems to be able to take time away from the business without affecting profit or productivity
Now they put their family first and the business runs mostly without them
"We had no clue” - 18 months on they realised they lacked in how they showed up as men, which held their business back
"I was either going to lose the business or my family"
Jason increased his turnover and profit by focusing on implementing repeatable systems and frameworks within his business
Book A Business Breakthrough Call
Get a clear picture of where your business is leaking profit and time
Understand why working harder isn't fixing it (and what will)
Walk away with a concrete next step, whether that's with us or not
No pitch. No pressure. If we're not the right fit, we'll tell you straight.
Frequently Asked Questions
What is Ultimate Performance Academy / The Business Warrior?
Ultimate Performance Academy is a business coaching movement for men who are sick of running on fumes, trying to grow their business. We help you stop being the bottleneck, step up as a real leader, and build a business that works without you being chained to it 24/7.
It’s not fluff. It’s frameworks, structure, and the subconscious firepower most business coaching avoids.
How will it help my business?
You’ll get your time, profit, and team humming.We’ll show you how to stop doing $30/hour tasks, fix your margins, hire better people, and turn your business into a machine that runs on systems, not just your stress.
Most blokes we work with go from 70+ hour weeks and no profit… to 30-40 hours, real margins, and a team that actually performs without them.
How does it work?
Our programs run online over 12 months. You’ll follow a proven path with different levels of intensity depending on how fast you want results.Some guys want to go steady, others want to sprint…
We’ve got both tracks covered.On top of that, we run multiple in-person events each year designed to push you forward faster, rip off bandaids, and get serious momentum behind your goals. You’ll get access to coaching, tools, and support every step of the way, but how hard you lean in is up to you.
How is this different to other business coaches?
We don’t sell band-aids, buzzwords, or cookie-cutter funnels. We coach men — not just businesses.
That means we go deep on leadership, structure, and your subconscious. You won’t just learn how to “scale.”
You’ll become the man capable of running a high-performing business without burning out or blowing it up.
What kind of business owner is this for?
If you’re a male business owner doing $1M–$5M a year, mostly in the trades or service game, and your business depends on you to function — this is for you.
It’s not for hobbyists or blokes looking for quick hacks.It’s for men who want a business that lasts, a team that performs, and a life that isn’t dictated by the next problem in the inbox.
How do you get the result I want?
Through a combination of 1:1 sessions, repeatable frameworks, group coaching and several live events and ascension.
Our pathways take guys through 3 phases; Become the man, Construct the Kingdom & Equip the Business. Designed to nail the 9 pillars of a successful business and thriving kingdom.
What is Phase 01: Become the man
Most blokes think business is just about strategy. But before you can lead a team or build a high performing business, you’ve got to get your own house in order. That’s what Become the Man is all about. We start by helping you see where you’re running from old patterns. The stuff you learned growing up. The stress, the pressure, the stories that say you’ve got to do it all or you’re not enough. We strip all that back and rewire what’s going on under the surface. Because if you’re still making decisions from fear or chaos, you’re going to keep getting the same results.
This phase gives you clarity. It sharpens your thinking. You start seeing the real problem behind the surface drama. And from there, your decisions get cleaner. You stop playing small or chasing everything. You start leading. Not just in business, but in your life.
We don’t do fluff. We don’t do therapy. We just show you how to step into the man your family and business need. Calm. Clear. Grounded. Once that shift happens, everything else gets easier. Leadership. Team. Profit. It all starts with you.
What is Phase 02: Construct the Kingdom
Most business owners are working too hard for too little. They’re stuck doing everything themselves, running in circles without a real plan. In Construct the Kingdom, we change that. This phase is where you get clear on where you’re heading and what’s actually going to move the needle. We help you find your Keystone, the one part of the business that, if fixed, makes everything else easier or more profitable.
Too many blokes are chasing the wrong things. New leads. Flashy ideas. But real growth comes from focus. We show you how to spot your biggest profit lever and build around it. That could be quoting, delivery, sales conversion, team accountability, whatever it is, we dig in and help you sharpen it.
You’ll learn how to stay in control while building systems and people who can run the day to day. No more being the bottleneck. You’ll hand off responsibility the right way, without the wheels falling off.
This phase turns guesswork into strategy. It gives you clarity, structure, and space to lead. Profit grows. Hours drop. And for the first time in a long time, you feel like the business is working for you, not the other way around.
What is Phase 03: Equip the Business
Most guys think hiring more people will solve their problems. But if your team is not equipped, all you are doing is creating more noise. In Equip the Kingdom, we turn your business into a machine that runs without you. This is where you stop being the guy who has to chase everything and start becoming the guy who builds a team that owns it.
We help you build out proper systems so your team knows what to do, how to do it, and why it matters. You will learn how to set standards, track performance, and coach your people to actually deliver. Not just tick boxes. This is not about babysitting or being the bossy bloke. It is about creating clarity and giving your team the tools, training and targets they need to win.
Once that is in place, your hours start dropping. The business becomes predictable. You can take a step back without the whole thing falling apart. That is where real freedom comes from. Not from doing less, but from building more structure and stronger people.
Equip the Kingdom is where profit scales without your input. It is where you stop being the worker and start being the owner.
I was working 7 days a week, I wasn’t present for my family
Josh had trouble with staff, and as a result was stuck working 24/7, nearly taking the relationship with his family away from him
I was doing 60-70 even 80 hours a week
Kieran completely changed his business and life. He’s lost 20 kgs, works only 30 hours a week, and his relationship with his family is much better
Book A Business Breakthrough Call
Get a clear picture of where your business is leaking profit and time
Understand why working harder isn't fixing it (and what will)
Walk away with a concrete next step, whether that's with us or not
No pitch. No pressure. If we're not the right fit, we'll tell you straight.
Step 1:
Get Started
Drop your details below, and watch the next steps video on the next page.