🇦🇺 For AUSSIE Blokes in business 🇦🇺

Make more profit without taking on more work. Know exactly which jobs bring the most profit per hour & resource.
Streamline the business for scale. Identify only the highest profit jobs with this resource, make scaling easier.
Reduce stress, make life easier. More profit in the business gives you needed breathing room.

Make more profit without taking on more work. Know exactly which jobs bring the most profit per hour & resource.
Streamline the business for scale. Identify only the highest profit jobs with this resource, make scaling easier.
Reduce stress, make life easier. More profit in the business gives you needed breathing room.

Most business owners think they’re making money on certain jobs, but they don’t factor in resource cost (e.g. 5 guys on site, truck downtime, admin rework).
The Profit Lever™ quantifies leverage, so you can see:
“This job made $2k in profit, but it took 6 guys, a machine, and 2 days”
vs
“This job made $1.5k in profit with 2 guys in half a day… that's the one to scale.”
With this information, you can easily optimise your business for the highest profit & lowest effort jobs.
Which allows you to scale profit without it sucking up all your time as the owner.
BONUS: We’ve put together a short video workshop that shows you how to implement The Profit Lever™. We'll send you this along with the tool when you download it.
Lucas’s wife says he now shows up, talks differently and the kids love it
Joel’s business now operates mostly without him with half the staff he had before upa
Without this I would have been divorced, and hated by the kids
it's a big thing
Ben was able to almost double his profit margin in 3 months with us
Josh had trouble with staff, and as a result was stuck working 24/7, nearly taking the relationship with his family away from him
Kieran completely changed his business and life. He’s lost 20 kgs, works only 30 hours a week, and his relationship with his family is much better
Az implemented a framework for getting team buy-in to flip his business on its head
Matthew was worried he’d lose everything: The business, himself and his relationship with his son.
Kamil now has a masterplan to take his business forward
Tommy is the healthiest he’s been in 10 years he also cut his working hours in half
Rodney found an increase in net
profit WITHOUT increasing his turnover...
Paul was able to cut his hours from 80 to 28pw plus adding $100,000 in monthly profit.
Aaron recognised his keystones & cut his resource-sucking contracts for higher profit .
Leon was able to identify his keystones
increase his turnover by $45,000 each month
Kyle went from losing money for 3 months of the year to profiting every month
The leadership strategies has filtered right down through my whole place
Paul tripled his business while cutting
back 30 hours a week
Daniel went from losing money each month to adding $2.9k in average profit per month
Kamil now has a masterplan to take his business forward
Tommy is the healthiest he’s been in 10 years he also cut his working hours in half
Added 1 mil in revenue and built a team that runs the business like a well-oiled machine
By recognising non-keystones, Rob's business is better equipped for future growth

I’m Ricki Brideoake, the founder of Ultimate Performance Academy. Through my own internal struggles, I’ve devoted the better part of a decade helping male business owners become better & purpose-driven men.
Not just so they can scale their business but without burning out. But to be better fathers, husbands and mates.
