LIVE
In-Person Events Australia Wide In DECEMBER
Is your team constantly making mistakes on site and chewing up your profit margins?
Is your team constantly making mistakes on site and chewing up your profit margins?
Find out how our clients go from constantly fixing their team’s mistakes and bleeding profits to building a team with full buy-in that takes ownership of their role at UPA Live 2025...
Is your team constantly making mistakes on site and chewing up your profit margins?
Find out how our clients go from constantly fixing their team’s mistakes and bleeding profits to building a team with full buy-in that takes ownership of their role at UPA Live 2025...
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Sydney Event
3rd December 2025 6pm - 9pm AEDT
Brisbane Event
4th December 2025 6pm - 9pm AEST
Perth Event
19th November 2025 6pm - 9pm WST
Does This Sound Familiar?
You’ve trained the boys… but they still stuff it up. You set systems… they last a week, then disappear.
You’ve hired good guys… but you’re still the one fixing mistakes.
Margins keep getting smashed.
Staff don’t give a shit the way you do.
And even when things run smooth, you’re still glued to your phone on holidays dealing with problems that should never land on your desk.
Why It Keeps Happening...
Most business owners built their their by being the captain.
On the field.
Problem solving.
The hardest worker.
But at some stage, you’ve got to shift into the coach. Problem is, most blokes are subconsciously wired to stay the captain. Even when they hire managers, they get sucked back into the day-to-day.
Without rewiring and without the right frameworks, you’ll always get dragged back into the grind.
LIVE
In-Person Events Australia Wide In November
What You’ll Learn
The Rewiring Process that shifts you from captain to coach so you can finally lead at the level your business needs.
How to use a 1-Page Command Center so the boys know the game, the score, and how to win.
The “Keystone Analysis” to cut wasted jobs and lock in stable profit margins.
How to Recruit and Retain A-Players who actually take ownership.
When You Combine Both Structure and Mindset, You Create...
Breathing space to actually grow the business.
A team that steps up and takes responsibility.
Profits that hold steady at around 20%.
Cohesion and buy-in across the crew.
Who is this NOT for?
Anyone looking for a magic fix without doing the work
Owners that are happy being the captain forever
Blokes not willing to change how they operate
Who is this for?
Blokes doing $600k–$6m a year who feel stuck working massive hours
Owners sick of staff mistakes chewing up margins
Businessmen who want stable profits and a team that runs without them
You’ve trained the boys… but they still stuff it up. You set systems… they last a week, then disappear.
Your Options
You can close this page and keep flogging yourself.
Same problems. Same story. Same grind.
Or you can back yourself.
Come to the event.
And finally learn how to build a business that doesn’t chew up your life.
From Firefighter to Visionary Leader
Who the hell is Ricki Brideoake, and why should I listen to anything he says?
I'm Ricki Brideoake, the founder of Ultimate Performance Academy.
**And a quick disclaimer: I know there are a tonne of coaches on the internet that will spruik random bullsh*t to sound good, so here’s is my best attempt at an honest bio.
To be honest, most guys work with us because A) we get them results, and B) we tell it like it is, no fluff.
Through my own internal struggles, the burnout, the pressure to provide, the moments I questioned what it was all for, I’ve spent the last decade helping other male business owners break through the same walls. I know what it’s like to build a business that looks successful on the outside but leaves you empty inside.
When you can’t remember the last time you had a proper holiday without the phone going off, when your staff clock off on time but you’re still working late, when you’ve trained the boys a hundred times and they still stuff it up.
That’s why I’ve devoted the last ten years to helping men build businesses that serve their life, not consume it. Men who want to lead with purpose, show up for their families, and become stronger, more grounded versions of themselves.
Our client results speak for themselves as evidence that we put nothing else above making sure anyone who wants to change and puts the effort into changing, does.
Average client results after at least 6 months working with UPA:
+ $60,047 in average net profit per month
+ $210,400 in average turnover per month
- 29 hours per week in working hours reduced i.e. they make a sh*tload more profit WHILE working half the amount of hours.
These are not some BS numbers we made up to look good. You can ask us for the Xero files as proof if you want.
Yes! Save My Spot At The UPA Live 2025 Event
I was working 7 days a week, I wasn’t present for my family
Josh had trouble with staff, and as a result was stuck working 24/7, nearly taking the relationship with his family away from him
I was doing 60-70 even 80 hours a week
Kieran completely changed his business and life. He’s lost 20 kgs, works only 30 hours a week, and his relationship with his family is much better
Our client stories
I was working 7 days a week, I wasn’t present for my family
Josh had trouble with staff, and as a result was stuck working 24/7, nearly taking the relationship with his family away from him
I was doing 60-70 even 80 hours a week
Kieran completely changed his business and life. He’s lost 20 kgs, works only 30 hours a week, and his relationship with his family is much better
Revenue and profits have been higher than ever
Kamil now has a masterplan to take his business forward
I was stuck wearing all the hats in my business
Tommy is the healthiest he’s been in 10 years he also cut his working hours in half
I was fearful of losing relationship with my partner and my business
Kyle went from losing money for 3 months of the year to profiting every month
I'm down to working between 15 to 20 hours a week now
The leadership strategies have filtered right down through my whole place
I now know my kids are gonna have the best dad they could ever have
Paul was able to cut his hours from 80 to 28pw plus adding $100,000 in monthly profit.
I was self-destructing
Leon was able to identify his keystones increase his turnover by $45,000 each month
Frequently Asked Questions
Who is this event for?
This event is built for business owners who are stuck working 60+ hours a week because the team can’t operate without them. It’s for the guys who’ve already built a decent-sized business but still feel chained to it.
Do you offer a money back guarantee?
Yes.
We know UPA Live will give you clarity, structure, and tools you can use straight away. But if you attend the entire session and honestly feel the event did not deliver value, we will refund your ticket in full.
No drama. No BS.
Just speak to one of the team at the event and we will sort it immediately.
We want you to feel confident backing yourself.
What will I actually learn at the event?
You’ll learn two things:
1) How to rewire your brain from “captain” to “coach,” so you stop being addicted to fixing every problem yourself.
2) How to put the right structures in place so your staff step up, buy into the vision, and run the business at full capacity without you.
How long is the event?
This is an evening event. Short, sharp, and practical.
Does this apply to my industry?
If you run a trade, construction, or service business between $600k–$6m, then yes.
Will this actually work for me?
If you’re willing to step back, change your wiring, and put proper structures in place, yes. We’ve helped blokes like Alistair, Tommy, and plenty of others go from stuck in the day-to-day to having a team that owns the results. If you stay wired as the captain, nothing changes.
What’s the investment?
The ticket price is tiny compared to the cost of staying stuck. Think about how much it costs you every week in lost margins, mistakes, and time away from your family. One insight from this event can pay for itself ten times over.
What should I bring?
Notebook, pen, drink bottle and a yoga mat/sleeping bag to lay down on (you'll need to be able to lay down for part of the subconscious re-wiring.
Is this just motivation?
No. You’ll leave with proven frameworks and the rewiring needed to actually use them.
